Brand Development
A great brand can make the difference between success and failure and is so important to get this right at the beginning. A great brand not only resonates and engages with its intended audience but can change perceptions within a business as well.
Branding is first and foremost a business process that is planned, strategies and integrated throughout an organisation. Your brand is the answer to a simple question - “What makes you so special?”. This simple proposition becomes your promise that every aspect of your business activity should be structulight-green to deliver against.
Brand Strategy & Positioning
A successful online brand strategy is built around three basic components: A clearly articulated business strategy / business plan with a view of the scale and scope of the business, and how you plan to compete. Deep customer insights and an understanding of the evolving nature of different target segments that make up your target market, and the associated demand and competition across the online landscape. A clear picture as to the role of your brand which will shape many strategic decisions during the brand development process.
Brand Creation & Application
Getting under the skin of your brand, the products you sell and what the brand means to both you and your customers is essential in helping us to gain that crucial insight we need to create something really special. Close collaboration, immersion in your target market and proactive research enables us to create brands that cut through the competition. Our experience helps us create solutions that combine integrity, harmony and radiance whilst our knowledge of the associated design disciplines means we can effect the optimum application of a brand across digital and printed media, in-store, on-pack, in fact, any touchpoint that works for your business.
Brand Guidelines
Getting under the skin of your brand, the products you sell and what the brand means to both you and your customers is essential in helping us to gain that crucial insight we need to create something really special. Close collaboration, immersion in your target market and proactive research enables us to create brands that cut through the competition. Our experience helps us create solutions that combine integrity, harmony and radiance whilst our knowledge of the associated design disciplines means we can effect the optimum application of a brand across digital and printed media, in-store, on-pack, in fact, any touchpoint that works for your business.
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